Update Your WordPress Blogsite Permalinks and You Will Be Found
September 29, 2009
Lately, I’ve noticed quite a few established blogsites still using the standard WordPress permalink structure. By naming your permalinks well, you may find some of your posts successfully listed at number 1 in the search engines (Google loves blogs). What is a permalink, you ask? A permalink, aka permanent link, is a URL that points to a specific blog post. This looks like jibberish by default: http://example.com/?p=123. The ‘&p=123′ text is called the post slug (isn’t that an awful way to refer to it). The post slug will appear in your URL in place of the full title of your post. By incorporating keywords and shortening your post title, you will absolutely be found and can attract new visitors to your site.
From the WordPress dashboard, select Settings, then Permalinks. From the WordPress Common Settings, choose something like Month and Name or create your own. Personally, I customize the settings and use the year and the post name, like http://www.example.com/2009/sample-post.
Not only will you be found by the search bots, but humans will find the address more visual pleasing and informative, as well. Don’t let this wonderful SEO opportunity pass by. It is such an exciting moment to see a post brought up as number 1 following a Google search. Why not change your permalink structure now and remember to leave a comment after you see your name in Google lights!
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